ABIL® ME 45 MB

ABIL® ME 45 MB – Next-Generation Silicone Quat Microemulsion for Superior Conditioning, Heat Protection, and Color Retention in One Solution

1. What is ABIL® ME 45 MB?
✔ ABIL® ME 45 MB is a next-generation silicone quat microemulsion containing high molecular weight Silicone Quaternium-22, specially designed for hair care formulations

✔ Its microemulsion structure enables silicone particles to be dispersed extremely finely and uniformly throughout the formulation. This significantly improves both wet and dry combability, facilitates detangling, reduces surface friction between hair fibers, and leaves hair feeling smoother, softer, and easier to manage

✔ In addition, ABIL® ME 45 MB provides outstanding heat protection against blow dryers and styling tools while helping to maintain hair color through multiple wash cycles and enhancing natural shine

✔ Product Information
• Trade Name: ABIL® ME 45 MB
• INCI Name: Silicone Quaternium-22 (and) Polyglyceryl-3 Caprate (and) Dipropylene Glycol (and) Cocamidopropyl Betaine
• Appearance: Clear to opaque, colorless to slightly yellow liquid (25°C)
• Recommended Use Level: From 0.3%

2. Benefits
2.1 Superior Wet Combing Performance – Softer Hair, Less Tangling and Reduced Breakage
2.1.1 Sensory Evaluation on Wet Hair Using Shampoo Containing ABIL® ME 45 MB Combined with Polyquaternium-10

✔ Hair performance was evaluated based on three criteria:
• Detangling
• Combability
• Hair Feel
(Scored on a 1–5 scale)
• Control (without active ingredient): Lowest scores across all three criteria
• Regular shampoo / PQ-10 only: Poor detangling and noticeable drag during combing (scores only 1.3–2.5)
• With ABIL® ME 45 MB (0.3–1%): Performance improved significantly as the dosage increased, thanks to its lubricating film-forming mechanism
• Optimized formula (1% ABIL® ME 45 MB + PQ-10): Achieved the highest score (nearly 4/5), delivering exceptionally smooth, soft hair with easy detangling right from the shampooing step
=> Conclusion: ABIL® ME 45 MB works synergistically with PQ-10 to maximize wet combability, reduce friction, and effectively minimize hair breakage

2.1.2 Instrumental Wet Combing Force Measurement (Diastron MTT 175)

• The percentage indicates the reduction in combing resistance—the higher the value, the better the performance
• Regular shampoo: Only 3.8% reduction in combing force (hair remains prone to tangling and breakage)
• PQ-10 shampoo: 10.3% reduction
• Shampoo with 1% ABIL® ME 45 MB + PQ-10: Wet combing force reduced by 26.7%, delivering 2.6 times greater performance than PQ-10 alone
=> Conclusion: ABIL® ME 45 MB forms a lubricating protective film on damaged hair. At just 1%, it reduces wet combing force by 26.7%—2.6 times more effective than PQ-10 alone—helping minimize tangling and reduce hair breakage

2.2 Outstanding Hair Color Protection

• The graph illustrates color changes compared with the control formulation after repeated shampoo cycles
• Performance was evaluated using the ΔE color difference value (the lower the ΔE, the better the color retention)
• 3.3% ABIL® ME 45 MB reduced color fading by 34% after 5 washes and still maintained a 24% reduction after 20 washes
• After 20 shampoo cycles:
+) Sample A: Freshly dyed hair with the original deep red shade
+) Sample B: Hair washed with regular shampoo, showing significant fading toward brown-yellow tones
+) Sample C: Hair washed with shampoo containing 3.3% ABIL® ME 45 MB, retaining a shade closest to the original color
=> Conclusion: Thanks to its cationic charge, ABIL® ME 45 MB selectively deposits onto negatively charged damaged hair cuticles, forming a thin silicone microfilm around the hair fiber. This acts as a “color-locking layer”, preventing pigment loss during washing while enhancing shine and reducing frizz

2.3 Effective Heat Protection

=> Conclusion: When exposed to a 190°C flat iron (three cycles of 10 seconds), conditioner containing ABIL® ME 45 MB reduced thermal damage by up to 78% compared with the base formulation containing only CTAC

2.4 Reduced Hair Breakage

=> Conclusion:At 1%, ABIL® ME 45 MB reduced hair breakage by 20% in shampoo formulations and by 83% in conditioner formulations compared with the control formulation

3. Marketing point
• Comprehensive Conditioning: Improves wet and dry combability, reduces friction, and decreases hair breakage by up to 83%
• Heat Protection: Reduces thermal damage by 78% at 190°C
• Color Lock: Reduces color fading by 24–34% after repeated washes
• Enhanced Shine: Leaves hair smoother, softer, and shinier
• PEG-Free & Safe: Free from secondary amines and preservatives with a stable formulation
• Effective from 0.3%: Fully water-dispersible and easy to incorporate into formulations

4. Applications of ABIL® ME 45 MB
✔ Suitable for a wide range of hair care products, including:
• Repair shampoos for damaged hair
• Conditioning shampoos
• Hair Mask
• Hair treatment creams
• Hair serums
• Heat protection products
• Color care products
• Anti-hair breakage formulations